My role at the Foundation is to head up the Marketing and PR. My role is to create a marketing strategy for the Foundation, to create strong brand awareness of the Foundation as the official charity and community arm of Yorkshire CCC and to successfully market its projects, to generate supporters and to aid in generating financial support.
I also work on income generation by developing relationships with current and potential supporters of the Foundation by managing the YCF Century Club and Friends of the Foundation.
My key day to day responsibilities are to develop and deliver a multi-channel Marketing and PR plan. Within this, I work on researching, copywriting, developing positive PR, filming, editing, overseeing design, managing all digital channels, including the website and social media and brand protection and development.
In addition to my role here at the Foundation, I am a run leader for the YCF’s #RoseRunners, have an undergraduate degree in Events Management and am currently undertaking a MSc in Marketing and Digital Strategy at Leeds Beckett University.