My role within the foundation focuses on media, marketing and PR. My role serves to positively promote and market the aims and work of the Yorkshire Cricket Foundation. To create a strong brand identity and visible presence amongst the media and members of the community. To support on the overarching sustainability of income generation.
My key responsibilities are to develop and deliver a multi-channel marketing plan, run social media channels and campaigns, proactively PR the work of the foundation to external media and stakeholders, to create and oversee any print or digital marketing materials produced by the foundation and to oversee the work of the Graphic Design Intern.
In addition to my role here at the foundation, I am a run leader for the YCF’s #RoseRunners and have a degree in Events Management.