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15 Oct

Morrisons and Yorkshire Cricket tackle holiday hunger

The Yorkshire Cricket Foundation (YCF) – the charitable arm of Yorkshire County Cricket Club and Morrisons will help deliver thousands of meals to stop children in Yorkshire going hungry during the half-term holiday at the end of October.

The charity organisation and Morrisons will run Crick-EAT– an initiative which uses the power of sport alongside delivering free nutritious meals to help children and families who are most in need and most at risk of experiencing holiday hunger.

Through the vital Crick-Eat partnership, six venues across West Yorkshire will provide roughly 2,000 nutritious meals as well as hours of engaging and fun cricket coaching from professionally trained coaches, from Monday, 25 October – Friday, 29 October.

The October scheme follows a successful Summer programme which saw the Crick-EAT Partnership deliver more than 12,000 meals and nearly 1000 hours of cricket fun.

Yorkshire County Cricket Club’s Captain Steve Patterson said: “The work that the Yorkshire Cricket Foundation and Morrisons are doing in our communities to help to fight holiday hunger is inspiring, and comes at a crucial time.

“The power of sport, and cricket in particular, to engage with and help those in need is a major part in why we all play the game.

“I hope that we are able to inspire generations of young people with our performances on the field, but it is initiatives like this that will make the biggest difference where it is most needed.”

Pictured Yorkshire County Cricket Club Captain Steve Patterson. Photo credit: SWPix.

The six venues include three in Bradford – the Karmand Centre, in Barkerend, the Grange Interlink based on Summerville Rd and the BEAP Community Partnership (BEAP).

While Hovingham Primary School, the Bilal Sports Centre, and Brudenell Primary School in Harehills, in Leeds are also chosen venues.

Beth Langston, the Northern Diamonds all-rounder, who will deliver meals first hand to Brudenell Primary School in Harehills, in Leeds during the half-term, said: “I’m looking forward to getting involved with one of the sessions in Leeds and meeting the kids there.

“The scheme is so important for them and I’m delighted to be able to be a small part of it. Hopefully we can help to inspire some young cricketers whilst also ensuring they get the food they need during the school holidays.”

Pictured, Beth Langston, the Northern Diamonds all-rounder. Photo credit: SWPix.

With many children coming from low-income households across the region, holiday hunger is a major issue for families who may not have access to free school meals throughout the school holidays.

But the Crick-EAT scheme – which follows on from the high profile campaign from England footballer Marcus Rashford – will provide vital support for families in the region, particularly with Universal Credit being cut for many of those most in need.

Rebecca Singleton, Customer & Community Director at Morrisons, said: “We’re delighted to be continuing our support of the Crick-Eat project and building on from the great work that was done earlier in the year to ensure that children from Bradford and Leeds don’t go hungry during the school holidays.

“This half-term, our Community Champions will be back out visiting all the venues and providing healthy packed lunches for the children.”

It’s great to be working alongside Morrisons again for the October Half Term to deliver Crick-EAT to support Yorkshire’s communities in what is a challenging time for many – Beth Cook, the Health & Wellbeing Manager for the Yorkshire Cricket Foundation

Beth Cook, the Health & Wellbeing Manager, for the Yorkshire Cricket Foundation, added: “It’s great to be working alongside Morrisons again for the October Half Term to deliver Crick-EAT to support Yorkshire’s communities in what is a challenging time for many.

“Universal credit cuts, increases in energy prices and the aftermath of the pandemic has left many families in a situation where they need further support.

“Although we can’t tackle all of these issues head on, we can relieve some of the stress around food insecurity and availability by delivering Crick-EAT over the school holiday.”

High profile Yorkshire supporters of the initiative, who have helped deliver meals first-hand include Bradford-born Adil Rashid, a Yorkshire County Cricket Club player and England cricketer, Leeds mayor Councillor Asghar Khan, Bradford East’s MP Iran Hussain, Craig Whittaker, MP for Calder Valley and Leeds North West MP Alex Sobel.

Crick-EAT 2021

For more information about the project and to attend a community hub, please contact Ben Tyler, the Crick-EAT Officer, for the Yorkshire Cricket Foundation, on: ben.tyler@yorkshirecricketfoundation.com

& if you would like further information on Crick-EAT and/or for sponsorship opportunities, please contact Beth Cook, the Health & Wellbeing Manager for the Yorkshire Cricket Foundation, on beth.cook@yorkshirecricketfoundation.com

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