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5 Sep

Morrison & Yorkshire's Crick-EAT delivers summer family support

Morrisons and Yorkshire Cricket Foundation (YCF) have continued to help tackle holiday hunger in West Yorkshire by providing thousands of meals to children during the Summer holiday through the vital Crick-EAT scheme.

Crick-EAT uses the power of sport alongside delivering free nutritious meals to support young people and families who are most in need and most at risk of experiencing holiday hunger.

Five community hubs in Leeds and Bradford provided 4,218 meals as well as more than 150 hours of engaging and fun cricket coaching from professionally trained coaches, during July and August as part of the Crick-EAT partnership.

The venues included three in Bradford – Park Avenue Bradford, Karmand Community Centre, in Barkerend, and BEAP Community Partnership (BEAP).

One of the Crick-EAT community hubs was delivered at Park Avenue Bradford.

In Leeds Hovingham Primary School and Brudenell Primary School were chosen venues.

Crick-EAT has been more important than ever, as families face rising costs in living including the cost of utility bills and food in the supermarkets continue to go up.

Beth Cook, the Health & Wellbeing Manager for YCF, said: “We’re pleased to be able to continue supporting families in West Yorkshire through our Crick-EAT scheme, alongside Morrisons.

“With the rising cost of living heavily weighing on the minds of families across the country, it has never been more important to ensure that we can support families where we can.

“The effects are already deepening the existing issues surrounding poverty and as an organsation we are pleased to be able to support families health and wellbeing through Crick-EAT now and in the future.”

One of the most successful hubs has been at Park Avenue Bradford, which saw up to 60 young people attending each day.

Crick-EAT uses the power of sport alongside delivering free nutritious meals to support young people and families who are most in need and most at risk of experiencing holiday hunger.

Vanda Greenwood, a Crick-EAT coach, at Park Avenue Bradford, who has been supporting the Crick-EAT programme for two years, said: “It is absolutely vital that we carry on doing this – it’s fantastic – it doesn’t cost parents anything at all and Morrisons are fantastic by providing the free healthy lunches.

“Crick-EAT is really helping with health and wellbeing… I don’t know any other organisation that provides the level of this coaching and healthy meals.

“I will definitely carry on with coaching for Crick-EAT – it’s great and I feel I’m making a real difference.”

Naz Rafiq, a Crick-EAT coach, who also helped out last year on the programme, said: “I’ve really enjoyed coaching over the last few weeks participating with the children and the other coaches.

“It’s been a lot of fun – all the kids have really enjoyed it and they’ve had an opportunity to do something different over the summer holidays which has been really good for them.”

Naz added it was vital to continue running Crick-EAT to support families with the cost of living.

Naz said: “I think it helps the families a lot. It’s really good for encouraging healthy eating while at the sessions and at home as well as supporting health and wellbeing.

“We’re also getting more to participate in cricket – from a very young age – and if they don’t hit the ball when they are batting, they get a run round and to throw the ball and field.”

Pictured Naz Rafiq leading a cricket coaching session at Park Avenue Bradford as part of the Crick-EAT programme.

The Crick-EAT initiative launched in 2018 and has helped deliver almost 19,961 meals and over 900 hours of cricket fun.

For the future the Crick-EAT scheme is looking to continue to support those most in need and most at risk of experiencing holiday hunger in West Yorkshire during the school holidays.

If you would like further information on Crick-EAT and/or for sponsorship opportunities, please contact Beth Cook, our Health & Wellbeing Manager, on:

Email: beth.cook@yorkshirecricketfoundation.com

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