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18 Jun

Yorkshire Cancer Research success!

The 5 day international fixture between ENG V NZ proved a great success for Yorkshire’s own cancer charity, Yorkshire Cancer Research.

The charity welcomed 1,000 guests to Headingley on Sunday 31st May with the day being designated Yorkshire Cancer Research day.

Many attendees wore blue to support the day and guests were given a blue branded t-shirt to represent the charity, which gained vital coverage on Sky sports cameras!

The charity was represented with their branded ‘Don’t Get Caught Out by Cancer’ pitch side gazebo, where they were handing out free sunscreen, literature and UV wristbands to promote the ‘Yorkshire V Cancer – Stay Safe In The Sun’ campaign. On the Sunday, volunteers directed their guests and other match spectators to the ‘Boundaries for Life’ health checks, which was a quick health check up. Participants were given simple healthy lifestyle advice and were also given the opportunity to ask any questions they may have about skin cancer and how best to protect your skin over the spring and summer months.

The UV wristbands, which turn from white to purple when UV rays are detected, proved incredibly popular with the crowd and staff a like and remind people when they should be wearing sunscreen. The wristbands highlight that even in cloud, the damaging UV rays still come through and so skin protection is vital.

To put a fun twist on the seriousness of how to stay safe in the sun, they had a fancy dress box full of items to help you ‘Stay Safe In The Sun’ such as oversized sunglasses, sun hats, Hawaiian shirts…Which both spectators and staff really got into!

Celebrity attention was great for the charity with many top class players, ex-players and commentators signing Yorkshire Cancer Research t-shirts to commemorate the partnership. These t-shirts will be used in the future to raise vital funds for the charity to further its research into helping the people of Yorkshire avoid, survive and cope with cancer.

The big screen also showcased the charity’s new awareness video highlighting the cancer landscape in Yorkshire and the many ways in which people can support the charity.

To follow their campaign further like them on Facebook and follow them on Twitter (@yorkshirecancer) where they are using the hashtag #StaySafeInTheSun to help you all stay protected throughout the summer and cricketing season!


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