The Loneliness Project 2016
In total, Yorkshire Cricket Foundation gave 64 members of older people’s services in Leeds tickets to attend the Stadium and watch Yorkshire CCC play at home. As part of their Older People’s Project, the Loneliness Project aims to engage those who are highlighted as socially isolated, or those who are at risk of social isolation, with the Club and provide them with the opportunity to watch cricket live at Headingley Stadium.
Attendees of said local groups were given the option of watching Yorkshire CCC vs. Surrey and/or Yorkshire CCC vs. Worcestershire. Not only was this an incredible opportunity for those attending to watch live sport, the meet provided them with the ideal opportunity to socialise with peers in a safe, welcoming environment.
In addition to welcoming individuals and groups to the venue, Yorkshire Cricket Foundation actively look to offer event and group opportunities to people in Leeds living with dementia and mental health conditions as well as social isolation. In early January 2016, Yorkshire Cricket Foundation entered into a partnership with Sporting Memories Foundation who offer sport reminiscence sessions as a way to unleash locked away memories and promote better mental and social health.
The Loneliness Project also included and optional Sporting Memories Group for attendees to take part in. Some attendees to the match are already involved with Sporting Memories Groups held at Headingley Stadium, but for others this was the ideal opportunity to try a session!
Further dates for this season may be added for the Loneliness Project, providing more people the opportunity to attend YCCC matches as well as socialise with like-minded people.
Yorkshire Cricket Foundation will be launching their very own Sporting Reminiscence group “Memory Lane Mondays”, starting on Monday 11th July.
For more information on the work The Yorkshire Cricket Foundation do within the Older People’s Project, or for more information on how to get involved in Memory Lane Mondays, please contact Beth: firstname.lastname@example.org