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27 Feb

Active Families Bradford – What have we been up to?

Using physical activity and nutritional focused programmes, we are enabling families to take part in sport and activity together with the aim being to reduce some of the apparent health inequalities that exist within Holme Wood, Bradford.

The past few months have been full on for our Active Families Bradford project. Based in Holme Wood, Bradford, the aims of this programme are to create opportunities that enable families to be more physically active together!

Holme Wood is within the 5% most deprived areas nationally, with just 51.7% of the population economically active. Stark health inequalities exist within Holme Wood, with 62.5% of the population classified as having health problems which far exceeds the overall rating for the Bradford district (20%).

In a bid to make physical activity more accessible to those living in Holme Wood and to reduce these health inequalities, we have teamed up with several community embedded organisations, including E:Merge, The Swim Hub and local primary schools.

So, what exactly have we been up to in 2020?

Cook & Move

We have thus far, partnered with E:Merge and Ryecroft Primary Academy to deliver two 6-week blocks of our Cook and Move programme, which provides families the opportunity to make healthy alternative recipes and then be physically active together. For some of the children, this was the first time they had been able to try certain foods! Children have received a free t-shirt and families received menu cards on how to recreate their masterpiece dishes at home as well as a copy of the eatwell guide.

The Swim Hub

We have helped fund the continuation of a weekly family swim session held at Tong High School. The Swim Hub, which is completely volunteer led, enables families to swim together at an affordable rate each Friday evening.

To encourage frequent attendance, we have offered a loyalty scheme to the Swim Hub, providing freebies to families based on attendance. Freebies include the Swim Hub t-shirts, water bottles and backpacks.

Jiu Jitsu

Due to unforeseen circumstances with facilities and funding, the already running Jiu Jitsu club ceased to exist. We carried out consultation with those who had attended previously and E:Merge and soon realised there was a demand for the sessions to start again.

Working with the Sutton Centre, we were able to start the weekly family Jiu Jitsu sessions again, which take place every Monday.

Why these activities?

You may ask why we have chosen to deliver activities that aren’t necessarily cricket focused? As the official charity and community arm of Yorkshire County Cricket Club, we aim to make a difference to the communities that really need it and use the power and brand of Yorkshire County Cricket Club to do that. By using funds received from Sport England, we have been able to meet the demands and wants of the community and deliver activity that is wanted in the community. Since starting the project in August 2018, we have engaged with over 50 families.

Want to know more?

If you would like further information on our Active Families Bradford project, contact Matt at matt.dine@yorkshirecricketfoundation, or if you would like further information on our full Health and Wellbeing offer, contact Beth at


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