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Cricket Foundation

Active Families Bradford

Using the brand of Yorkshire Cricket to get more families active in Bradford

Active Families Bradford is a Sport England funded project, in partnership with the Asian Sports Foundation, which aims to engage with families living within Bradford, more specifically, Holme Wood and increase family physical activity within the community.

Holme Wood is within one of the 10% most deprived wards in Bradford and has significantly higher crime rates than area and district levels. As well as this, there are significant health and wellbeing inequalities in comparison to the area and district, alongside high childhood obesity rates.

We are focusing on getting families within Holme Wood active through inclusive and accessible means to increase physical activity, family time and community cohesion, whilst reducing sedentary lifestyles and obesity.

We are working to develop and add value to existing sessions, already embedded and established within the community. Using the resources we have, we hope to increase engagement with these existing projects, as well as develop new projects in partnership with local organisations.

Cook and Move

Cook and Move is a 6-week programme based around encouraging families to learn about and thus lead, healthier, more active lifestyles.
The programme was co-founded by the Yorkshire Cricket Foundation and delivery partners e:merge, a local community charity which usually focuses its work on young people.
Both contributed to the first ever Cook & Move programme, held at Ryecroft Primary Academy; a primary school based within Holme Wood. Sessions include half an hour of multi-activities to get families moving, followed by half an hour of healthy snack making and eating to encourage principles of healthy eating and nutrition.

We hope we can inspire families to think more about their lifestyle choices and influence some positive changes in line with activity levels and health eating.

To ensure sustainability of Cook & Move, we funded training for e:merge staff, enabling continued delivery Cook & Move sessions long into the future, allowing the community of Holme Wood to gain further access to family physical activity opportunities and practical healthy nutritional learning.

The Swim Hub

The Swim Hub is a community swimming group open to anyone and everyone.
It is comprised of two weekly Friday sessions:
6-7pm Family Fun Session
7-8pm Adult All Abilities
These sessions take place at Tong Leadership Academy’s swimming pool with lifeguard supervision as well as passionate and friendly, qualified instructors there to chat to and ask for swimming advice from also!
The Swim Hub was started within the Get Out Get Active Bradford project, in 2017 and has provided a core community session giving swimming opportunities that are fully accessible, affordable, without judgement, in a good pool facility but most importantly FOR ALL.
The aim and mission of The Swim Hub is to provide open access sessions for anyone and everyone to participate in in a relaxed environment and access help, if wanted, with swimming at a beginner, or more advanced level.
The Yorkshire Cricket Foundation saw a great community session that would cease to exist without further funding. So, took the opportunity, presented by the Active Families Bradford funding, to provide funds for The Swim Hub for one year to allow further establishment of the group and increase its’ professionalism by creating a strong brand for the group; with the aims to increase its’ presence and success in the community and with future funding opportunities.

Community Family Saturdays

We part-sponsored and supported Holme Wood Connect’s family session over the summer, to allow them to increase variety of the sessions and open-up physical activity for the families already engaged with the centre, providing increased access to, and opportunity for, physical activity.
Families involved have been doing many different activities, from woodland walks to trips to various parks and into the city centre, as well as indoor active play sessions and swimming too!
In addition to all of this, the YCF provided a Kwik Cricket bat and ball for each family who had been taking part throughout the summer to increase opportunity and accessibility for each family in games and play over the summer and beyond!

Family Fun: Move, Eat, Play!

Family Fun: Move, Eat, Play is a transferrable event applicable to many organisations in the Holme Wood area. The first ever Family Fun: Move, Eat Play event was run with St Christopher’s Family Centre, based at St Christopher’s Church, in the heart of the Holme Wood Community.

It invites all families to participate in slightly different and unique types of exercise, including: archery, dance, judo, tai chi and active play, showcasing another side of physical activity. The activity sessions are short and of low intensity to ensure anyone and everyone within the family can participate.

In addition, local organisations with current physical activity provision are encouraged to display leaflets and information so that families can be signposted to existing activity sessions and engage with what is already being provided for the community. As well as putting on a tasty spread of food for lunch too!
Overall, it aims to open up people’s eyes to alternative forms of physical activity which they may be able to engage with to increase their health. And, alongside this, inspire people to think about their physical activity levels and potentially change some habits by looking into what’s already going on in Holme Wood and get involved!

Our first ever ‘Move, Eat, Play’ session ran in April 2019 and we had 45 individuals come along which comprised 14 different families. It was a great success and we hope to continue to work with St Christopher’s Family Centre, and other community organisations situated in Holme Wood, to increase their family physical activity provision in the future.

If you or your organisation is interested in working with us to run an event such as this, please get in touch with Matt via