Morrisons and YCF step up fight against holiday hunger
Morrisons and Yorkshire Cricket Foundation have stepped up support for young people in the fight against holiday hunger.
Hundreds of children in West Yorkshire have benefitted from an initiative that uses cricket coaching and free meals to tackle hunger in the school holidays.
Morrisons and Yorkshire Cricket Foundation (YCF) have continued to help tackle holiday hunger across the region by providing thousands of meals to children during the October half-term holiday through the vital Crick-EAT scheme.
The initiative uses the power of sport alongside delivering free nutritious meals to support young people and families who are most in need and most at risk of experiencing holiday hunger.
Six venues across West Yorkshire provided 1,621 meals as well as nearly 100 hours of engaging and fun cricket coaching from professionally trained coaches, at the end of October as part of the Crick-EAT partnership.
Crick-eat is brilliant in so many ways for these children… It’s something they look forward to each day by being with their friends – Ben Tyler, the Crick-EAT officer for the YCF
The venues included three in Bradford – the Karmand Centre, in Barkerend, the Grange Interlink based on Summerville Rd and the BEAP Community Partnership (BEAP).
While in Leeds Hovingham Primary School, the Bilal Sports Centre, and Brudenell Primary School in Harehills were chosen venues.
High profile Yorkshire supporters of Crick-EAT, who helped deliver meals first-hand include Beth Langston, a Northern Diamonds Cricket player.
Ms Langston, who handed out meals at Brudenell Primary during the half-term, said: “I think it’s great that the Yorkshire Cricket Foundation and Morrisons are teaming up to get cricket out there in the communities and providing a lot more opportunities for kids to give it a go.
“Cricket is a great sport for bringing communities together. There’s a massive social side to it – it gets everyone involved.”
Pictured, Beth Langston (centre), a Northern Diamonds Cricket player, pictured taking part in the Crick-EAT programme at Brudenell Primary during the half-term.
Rebecca Singleton, Customer & Community Director at Morrisons added: “We’re proud to be continuing our support for Crick-Eat and the Yorkshire Cricket Foundation and during half-term, our Community Champions visited each of the venues and provided healthy packed lunches for the children.
“This built on the important work that was done in the summer to ensure that children from Bradford and Leeds don’t go hungry during the school holidays.”
The October scheme – which follows on from the high profile campaign from England footballer Marcus Rashford – comes after a successful Summer programme which saw the Crick-EAT partnership deliver more than 12,000 meals and nearly 1000 hours of cricket fun.
Pictured, Leeds mayor Councillor Asghar Khan (centre) helped first hand during the Crick-EAT programme in the Summer at the Bilal Sports Centre, in Harehills.
For the future the Crick-EAT scheme is looking to continue support those most in need and most at risk of experiencing holiday hunger by expanding throughout Yorkshire during the school holidays with the hope of providing a blueprint for other regions to follow.
Colin Philpott, a trustee for the YCF, who was previously the head of the BBC in Yorkshire from 1997 – 2004, and also helped out during the recent half-term, said: “You can see from being here how much they are getting out of it.
“Obviously it’s about people getting a decent lunch they might not otherwise not get, but it’s also about having an organised activity during the school holidays.”
He added: “I would hope this programme will continue to go from strength to strength… and extend to other parts of Yorkshire and other communities.
“It’s already ready helping lots of young people and families and you can see from just being here how much they are getting out of it.”
I would hope this programme will continue to go from strength to strength… and extend to other parts of Yorkshire and other communities – Colin Philpott, a trustee for the YCF
Ben Tyler, the Crick-EAT officer for the YCF, added: “Crick-EAT is brilliant in so many ways for these children.
“These sessions add routine to these children’s everyday life during the holidays. It’s something they look forward to each day by being with their friends.
“They are staying active by the power of cricket as a sport. Kindly supported by Morrisons who are providing delicious healthy meals to cut out these kids going hungry during the holidays.”
Famous Yorkshire supporters of Crick-EAT and who have helped deliver meals first-hand since the programme launched include Bradford-born Adil Rashid, a Yorkshire County Cricket Club player and England cricketer, Leeds mayor Coun Asghar Khan, Bradford East’s MP Iran Hussain, Craig Whittaker, MP for Calder Valley and Leeds North West MP Alex Sobel.
If you would like further information on Crick-EAT and/or for sponsorship opportunities, please contact Beth Cook, the Health & Wellbeing Manager for the Yorkshire Cricket Foundation, on firstname.lastname@example.org